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THE MOST HAPPENING STORY OF GREEN ENTREPRENEURSHIP A CASE STUDY OF FARMCIL

Abstract: Farmcil, is a pencil that grows into a plant after it‘s use. It is manufactured and marketed by the R& R trading company, Coimbatore. It is an innovative idea by two youngsters to protect the Mother Nature. These ecopreneurs had in their minds to develop the habit of growing plants among the children. This product is a new launch in the market.This paper highlights the importance of green entrepreneurship and brings out the success story of Farmcil. It studies on the product development, the technicalities of the product, its acceptability and market reach, the marketing hierarchy of order, the legal framework, and the cost benefit theory and also does a SWOT analysis on Farmcil.This paper concludes with recommendations to Farmcil, society and to the government, which would promote in greater success of the product and help in betterment of the society. This would be a great welcome among the public and society at large, as it would create a huge awareness and interest among the growing children in farming and agriculture. It is one kind of useful hobby and an eye-opener to protect the mother earth.

Keywords : Farmcil, Green Entrepreneurship, Ecopreneurs.

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DR. XAVIER MAHIMAIRAJ AND A.AMALI VINUPRIYADHARSHINI


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